Meta Beach
Immersive Experiential Activations
Executive Production
Executive Production
Meta used the platform at Cannes to reinforce their values under the theme central to all its technologies: the superpower of connections. The new positioning demonstrated a fully experiential brand, allowing people to engage fully with the products and services. We used our creative, technical and production expertise to bring Meta's vision for the future to life.
Open to the public, Meta Beach welcomed thousands of visitors and encouraged exploration of Meta's offerings. Content from the Reels SuperStudio reached millions, helping Meta reintroduce itself with renewed values of innovation, responsibility, and impact.
Meta Beach
Immersive Experiential Activations
Executive Production
Meta's sprawling beach activations at Cannes were designed to entertain, educate and inspire a tough crowd: advertisers, marketers and creatives attending the week-long event. With immersive, metaverse-inspired activations, a vivid footprint and a fresh outlook as a fully experiential brand with a new name. Experiences included: Reels SuperStudio, Horizon Worlds experience via Meta Quest headsets, VR-driven immersive learning, a Ray-Ban Stories demo, and a first-look showcase of WhatsApp's features for business.
Meta used the platform at Cannes to reinforce their values under the theme central to all its technologies: the superpower of connections. The new positioning demonstrated a fully experiential brand, allowing people to engage fully with the products and services. We used our creative, technical and production expertise to bring Meta's vision for the future to life.
Open to the public, Meta Beach welcomed thousands of visitors and encouraged exploration of Meta's offerings. Content from the Reels SuperStudio reached millions, helping Meta reintroduce itself with renewed values of innovation, responsibility, and impact.