Creative Production
No matter the project X-15 assembles the best teams. Judgment and experience matter.
He Gets Us
In partnership with DME and LERMA/, we brought together world-class collaborators including Prettybird director Salomon Ligthelm, Academy Award–winning cinematographer Lol Crawley, Whitehouse Post, and the teams at Preymaker and Lime Audio. The campaign was shot over 10 days in Los Angeles, supporting the local film community at a critical moment, and featured a cast of almost 100 talent, spanning a wide spectrum of age and diversity, including newborn babies. Produced at Super Bowl scale, the work was delivered across multiple formats and platforms, with three spots airing during Super Bowl 60 through both national and regional buys.
Grounded in humanity, craft and the belief that the most impactful work begins with feeling.
Best Buy
We oversee a rolling operation, producing dozens of Best Buy spots a year.
We manage budgets, build social toolkits and oversee external workflows, while sourcing top-tier vendor talent and maintaining the highest possible quality control and consistency.
A focus on product highlights, inspiring content and interactive, commission-based creator stories are keys to the social content strategy we developed with Best Buy.
Kohl’s
Kohl’s came to us to streamline their production workflows to keep up with their fast-paced monthly promo schedule and ensure seamless integration of brand assets and products for Kohl’s partnerships.
We manage all post production assets, schedules and multi platform deliverables, including managing vendor selection, services and budgets.
General Motors
Operating outside traditional agency structures allows X-15 and our partners to source, edit, finish and manage video assets for the in-house team. Providing print, web and social assets customized to each EV line, distinct in voice, consistent in execution. Piloting social content to raise quality standards, accelerate production and establish rate card templates.
Teen Tech Center
We produced three series of documentary films, illustrating the community impact of Best Buy’s Teen Tech Center, which provides tech access, training and mentorship to young people in disinvested communities.
With each campaign, part of our mission was to seek out and support appropriate directorial and production talent so that the productions walked the talk.
Andersen Windows
Our anthemic, documentary-style production stayed true to the brand’s north star: love the life you see. Casting real families and capturing authentic moments with an intimate crew reinforced the concept.
Creative Production
No matter the project X-15 assembles the best teams. Judgment and experience matter.
He Gets Us
Drawing on our experience and creative conviction, X-15 recognized the opportunity to take on a challenging, emotionally charged brief for the He Gets Us "Loaded Words" campaign and produce work that wouldn't simply blend in. We focused on building storytelling that forges genuine emotional connection with people and approached this assignment with care and conviction.
In partnership with DME and LERMA/, we brought together world-class collaborators including Prettybird director Salomon Ligthelm, Academy Award–winning cinematographer Lol Crawley, Whitehouse Post, and the teams at Preymaker and Lime Audio. The campaign was shot over 10 days in Los Angeles, featuring a cast of almost 100 talent. Produced at Super Bowl scale, the work was delivered across multiple formats and platforms, with three spots airing during Super Bowl 60.
Best Buy
We oversee a rolling operation, producing dozens of Best Buy spots a year. We manage budgets, build social toolkits and oversee external workflows, while sourcing top-tier vendor talent and maintaining the highest possible quality control and consistency.
A focus on product highlights, inspiring content and interactive, commission-based creator stories are keys to the social content strategy we developed with Best Buy.
Kohl's
Kohl's came to us to streamline their production workflows to keep up with their fast-paced monthly promo schedule and ensure seamless integration of brand assets and products for Kohl's partnerships. We manage all post production assets, schedules and multi platform deliverables, including managing vendor selection, services and budgets.
General Motors
Operating outside traditional agency structures allows X-15 and our partners to source, edit, finish and manage video assets for the in-house team. Providing print, web and social assets customized to each EV line, distinct in voice, consistent in execution. Piloting social content to raise quality standards, accelerate production and establish rate card templates.
Teen Tech Center
We produced three series of documentary films, illustrating the community impact of Best Buy's Teen Tech Center, which provides tech access, training and mentorship to young people in disinvested communities. With each campaign, part of our mission was to seek out and support appropriate directorial and production talent so that the productions walked the talk.
Andersen Windows
Our anthemic, documentary-style production stayed true to the brand’s north star: love the life you see. Casting real families and capturing authentic moments with an intimate crew reinforced the concept.