In the News
Partnering with Ditore Mayo Entertainment and LERMA/, X-15 led the production team, including Prettybird, White House Post and Preymaker for “Loaded Words” Campaign for He Gets Us
X-15 is proud to announce a creative production partnership with Ditore Mayo Entertainment and LERMA/ on “Loaded Words,” the next chapter of the He Gets Us campaign, debuting across three Super Bowl spots and extending into other global tentpole moments throughout 2026.
Creative production is led by X-15 who commissioned Prettybird, with acclaimed director Salomon Ligthelm at the helm—bringing a cinematic lens and human-centered craft to the work.
Returning for its fourth consecutive Super Bowl, He Gets Us continues to spark conversation with bold, emotionally resonant storytelling. The 2026 rollout expands beyond the Big Game to include New Year’s broadcasts and the FIFA World Cup, ensuring the message meets audiences where attention is at its peak.
The campaign is led by nonprofit Come Near, with creative direction by LERMA/, the Dallas-based agency behind every He Gets Us Super Bowl appearance to date.